Broadcasting Case Study: Brass Eye Special (Paedogheddon)


Channel 4, 26 and 27 July 2001, 22:35-23:10 and 00:10-00:45



A particular story of interest regarding industry guidelines happened in 2001 with Chris Morris’s satirical media parody: ‘Brass Eye: Paedophilia’. The Channel 4 programme was made to celebrate the rebroadcast of the original series of ‘Brass Eye’; where programmes such as ‘Panorama’ are poked fun at, often using real celebrities for ‘mock’ interviews without their prior knowledge. After the programme was aired, BBC news reported 1,500 complaints in total; ranging from the subject matter (paedophilia), to the inclusion of children in the show and unfair treatment of the unknowing participants (Phil Collins). (1) The channel 4 head at the time, Michael Jackson defended the screening of the programme; writing that ‘the programme had a real sense of social purpose’. He applauded the programmes intention to underline the way in which the media sensationalizes pedophilia. (2)


 At the time of broadcast, the ITC (Independent Television Commission) was in place to regulate broadcasts; however Ofcom has now succeeded it. (3) Archives of the decisions made regarding the show can still be found on Ofcoms website. According to these archives Channel 4 tried to take all of the necessary steps to fall into line concerning the industry guidelines. Firstly the programme was scheduled at 10.35, which is past the watershed. Ofcoms updated regulations go hand in hand with this decision. Rule 1.3 states that ‘Children must also be protected by appropriate scheduling from material that is unsuitable for them’. (6) The piece also featured an announcement beforehand, which included the words “Now on 4, a Brass Eye Special which takes an uncompromising look at the subject of paedophilia. This programme contains scenes which some viewers might find disturbing”. (4) The ITC recognized that the ambition of the programme was to create media outrage. The makers wanted to raise awareness regarding the general medias constant over exaggeration of subjects such as paedophilia, by using outrageous satire. In a direct statement to the ITC, Channel 4 explained that the media furore that happened after the programme was aired ‘only highlighted the validity of the issues raised by the programme’. The makers of the program wanted to create a discussion about pedophilia in order to put the matter in perspective. Because of this, offence is warranted and Channel 4 believed it was in the public’s interest. In Channel 4’s defense according to the ITC ‘The question raised by the programme was whether the medias treatment of the issue of pedophilia was fair, responsible and informed’. (5) The ITC did not dispute this line of reasoning and the complaints specifically regarding the programmes general subject matter were not upheld. (6)


The programme showed several scenes of a sexual nature. Some scenes showed children in a sexualized setting. One scene shows a pedophile lusting over a child from a car, the child is shown through the pedophiles imagination; the child is shown in a pair of swimming trunks and fully clothed several times in quick succession. Another scene shows a contestant of a beauty pageant being paraded in the dressing room by her proud parents. The parents undress her slightly to reveal what appears to be breast implants. The chest area is completely censored and the blur is coloured as if skin and nipples lay underneath. The parent lifts the child up, wobbles her and exclaims ‘look, they jiggle’. Another moment showed the programmes host present a child to a pedophile in stocks, asking him if he wanted to have sex with the child. It can be assumed that the very nature of these scenes are to shock; but the question is if these images go too far and go beyond the publics interest. It seems that all complaints were not upheld apart from these particular ones about the inclusion of children. Channel four explained that any shots of a child in a sexual situation were digitally altered afterwards to create the disturbing effect. The children were apparently not actually in scenes and were filmed separately. Only reputable child casting agencies were used and all participants were fully briefed beforehand. (8) Rule 1.28 states ‘Due care must be taken over the physical and emotional welfare and the dignity of people under eighteen who take part or are otherwise involved in programmes’. It also mentions that this needs to be in place regardless of whether or not consent is given. (7) Concerning the physical inclusion of child actors; the ITC recognized that channel 4 was not in breach.



 However, it was the impact on the viewer that warranted the ITC’s concern as the commission explained the programme had ‘generated strong and genuine distress in viewers to the programme, who would have been unaware of the circumstances surrounding their filming’. (6) In other words, the public would have no idea it was special effects and superimposition; the viewer would simply see scenes as if there were no precautions to the dignity of the child actors; hence they wouldn’t know the true context of the scenes and would get offended. Regarding offence, Rule 2.3 of Ofcom guidelines mention; ‘broadcasters must ensure that material which may cause offence is justified by the context’. Ofcom guidelines go on to explain that ‘context’ can mean ‘the effect of the material on viewers or listeners who may come across it unawares’. Further exploration of this rule show Ofcom also takes into account ‘the degree of harm or offence likely to be caused by the inclusion of any particular sort of material in programmes generally’. (9) It seems that not enough care was taken by Channel 4 before the airing of the programme to ensure the public was made fully aware of the unsettling scenes involving children. Instead of the aforementioned warning, Channel 4 should have given more detail as to exactly what sort of things the audience may find disturbing. Thus according to the ITC report ‘The Commission considered that, on balance, this outweighed the public interest purpose of the programme’. And concluded that this aspect of the complaints should be upheld. (6)

 Using this explanation the ITC found the complaints to be ‘partly upheld’ and forced Channel 4 to issue an apology. This decision may have been politically influenced due to the increased pressure on the ITC to react to the programme. The ITC was challenged by the then culture secretary Tessa Jowell to do something about the programme. In a article for the Guardian she is quoted saying: "As there are more broadcasters, there has got to be a swifter way of adjudicating on programmes...there has to be a regulatory process the public can have confidence in." (2) Child protection minister Beverley Hughes was also quoted describing the programme as "unspeakably sick". (10) Coincidently, the programme and the inevitable debate afterwards coincided with a change in law regarding sex offence regulations involving offenders leaving prison and a larger number of people added to the sex-offenders register. (2) The programme certainly managed its objective and came through the resulting aftermath relatively unscathed.

 Concerning the unjust treatment of celebrities; Phil Collins was reported to have been seeking legal advice regarding the incident. (11) Ofcoms guidelines explain what efforts producers must take to make such things like hoax interviews ‘fair’; in section 7, Ofcom explains that ‘material involving celebrities and those in the public eye can be used without consent for broadcast, but it should not be used without a public interest justification if it is likely to result in unjustified public ridicule or personal distress.’ (12) In the report the ITC doesn’t really take a stance on this matter, simply stating in very obscure terms ‘that it would be inappropriate for it to reach a conclusion on this aspect of the standards complaints prior to its consideration of the fairness complaint.’ (6) Regardless of the ITC’s stand it can be assumed that Collins was appeased as BBC News reported the show was ‘held back’ due to a threat of legal action. (1)



The full episode can be appreciated here.

(1) BBC News, 2001, ‘TV satire sparks 1,500 complaints’ [online] Available at: http://news.bbc.co.uk/1/hi/entertainment/1459590.stm

(2) The Guardian, 2001, TV spoof to bring tougher regulation’ [online] Available at: http://www.guardian.co.uk/media/2001/jul/30/broadcasting.politics

(3) The old homepage of the ‘ITC’ [online] Available at: http://www.itc.org.uk/

(4) ITC Archive, 2001, ‘Brass Eye Special’ findings [online] Available at: <http://www.ofcom.org.uk/static/archive/bsc/pdfs/bulletin/brasseyespecialfinding.htm> found under heading: ‘Scheduling and Warning’.

(5) ITC Archive, 2001, ‘Brass Eye Special’ findings [online] Available at: <http://www.ofcom.org.uk/static/archive/bsc/pdfs/bulletin/brasseyespecialfinding.htm> found under heading: ‘Public Debate’.

(6) ITC Archive, 2001, ‘Brass Eye Special’ findings [online] Available at: <http://www.ofcom.org.uk/static/archive/bsc/pdfs/bulletin/brasseyespecialfinding.htm> found under heading: ‘The commissions finding’.


(8) ITC Archive, 2001, ‘Brass Eye Special’ findings [online] Available at: <http://www.ofcom.org.uk/static/archive/bsc/pdfs/bulletin/brasseyespecialfinding.htm> found under heading: ‘The use of children’.

(9) Ofcom Guidelines, 2001, Section 2 [online] Available at: http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/harmoffence/

(10) Mail Online, 2001, ‘TV watchdog demands apology for Brass Eye paedophile spoof’ [online] Available at: http://www.dailymail.co.uk/news/article-71037/TV-watchdog-demands-apology-Brass-Eye-paedophile-spoof.html

(11) Mail Online, 2001, Phil Collins seeks legal advice over Brass Eye stunt’ [online] Available at: http://www.dailymail.co.uk/tvshowbiz/article-61271/Phil-Collins-seeks-legal-advice-Brass-Eye-stunt.html

(12) Ofcom Guidelines, 2001, Section 7 [online] Available at: http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/fairness/

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